Exhibition at the:
medien.kunstlabor at the Kunsthaus Graz
Lendkai 1, A-8020 Graz / Austria

Opening: 06.12.2007, 7 pm
Duration: 07.12.2007 – 13.01.2007

About

Is it necessary to have knowledge about "the foreigner" in a cross continental communication process?
Where does a transdisciplinary language intersect? What does it overleapt?
MACHFELD dedicated itself to these questions during their stay in
Cape Town (X-Cape Biennale) and Johannesburg (ZA) 2007.

Formats of this artistic reflection are different art-works all related to the main topic communication.

Although there have been multiple definitions of culture, the definition by Hofstede is regarded as a
fundamental. Hofstede defined culture as, “the collective programming of the mind which distinguishes
the members of one human group from another. Including the definition of Hofstede, there is a
general notion that culture is based on shared values. As for the compositions of
culture, Shils present that culture consists of a set of values, norms, and symbols
that guide individual behavior. Geertz presents that the culture is composed of three layers:

assumptions about existence,
values and norms,
and explicit products and artifacts.

We are happy that we could invite Marcus Neustetter & Stephan Hobbs from Johannesburg
to collaborate in this exhibtion and give an different, cultural view on this topic.